Born
From Fire

Our Story

Gurls Who Don't Compromise

"We built this brand for the GURL who reads ingredients labels — on food and on fabric."

Gurl Brand was built for gurls who refuse to choose between looking good and living clean. Synthetic fabrics are everywhere — and most brands don't tell you what's actually touching your skin.

Most Gurl Brand pieces are crafted from 100% pure cotton — and every garment lists its full fabric content upfront. The same standard you hold for what you eat, applied to what you wear.